Last Updated: April 11, 2025
At PrimePet Store, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website theprimepet.store and use our services. By using our Site, you consent to the practices described in this policy.
1. Information We Collect
We collect different types of information from you, depending on how you interact with our Site:
- Personal Information: This includes information that can be used to identify you, such as your name, email address, postal address, phone number, payment information (credit card details, etc.), and any other information you voluntarily provide when you create an account, place an order, subscribe to our newsletter, contact us, or participate in surveys or promotions.
- Account Information: When you create an account, we collect your username, password, order history, saved addresses, and preferences.
- Transaction Information: We collect details about your purchases, including the products you buy, order dates, amounts paid, and shipping information.
- Usage Data: We automatically collect information about how you use our Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. We may use cookies, web beacons, and other tracking technologies to collect this information.
- Device Information: We may collect information about the device you use to access our Site, including the device model, unique device identifiers, and mobile network information.
- Location Information: With your consent, we may collect precise location data from your device. You can disable location services at any time through your device settings.
- Pet Information (Optional): You may choose to provide information about your pets, such as their names, breeds, ages, and dietary preferences, to personalize your shopping experience and receive relevant product recommendations.
2. How We Use Your Information
We use your information for various purposes, including:
- Providing and Improving Our Services: To process your orders, manage your account, personalize your experience, provide customer support, and improve our Site and services.
- Communication: To send you order confirmations, shipping updates, promotional emails (with your consent), newsletters, and respond to your inquiries.
- Marketing and Advertising: To personalize advertisements and marketing communications, offer relevant products and promotions, and conduct marketing research. You can opt-out of marketing communications at any time (see “Your Choices” below).
- Analytics and Research: To analyze Site usage, understand customer behavior, and improve our product offerings and marketing strategies.
- Security and Fraud Prevention: To protect our Site and users from fraud, unauthorized access, and other illegal activities.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Personalization: To recommend products and content that we think may be of interest to you based on your past purchases, browsing activity, and pet information (if provided).
- Loyalty Programs and Giveaways: To administer our loyalty programs and seasonal giveaways, including verifying your eligibility and sending you rewards.
3. How We Share Your Information
We may share your information with the following categories of recipients:
- Service Providers: We share information with third-party service providers who assist us with various functions, such as payment processing, shipping, data analysis, email marketing, advertising, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, your information may be transferred to the acquiring entity or other third parties involved.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or other legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Affiliated Companies: We may share your information with our subsidiaries and affiliates for internal business purposes, such as improving our services and marketing.
- With Your Consent: We may share your information with third parties for other purposes with your explicit consent.
We do not sell your personal information to third parties for their direct marketing purposes.
4. Your Choices
You have certain rights and choices regarding your personal information:
- Access and Correction: You can access and update your account information at any time by logging into your account on our Site. You can also request to access, correct, or delete your personal information by contacting us (see “Contact Us” below).
- Marketing Communications: You can opt-out of receiving promotional emails from us by clicking the “unsubscribe” link in the email or by adjusting your communication preferences in your account settings.
- Cookies and Tracking Technologies: You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our Site.
- Location Information: You can disable location services on your device at any time.
- Do Not Track: Our Site does not currently respond to “Do Not Track” signals from your browser.
5. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Using secure socket layer (SSL) encryption for transmitting sensitive information (such as payment details).
- Implementing firewalls and intrusion detection systems.
- Restricting access to personal information to authorized personnel only.
- Regularly reviewing and updating our security practices.
However, please remember that no method of data transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes retaining your information to provide you with services, maintain your account, process transactions, resolve disputes, enforce our agreements, and comply with legal obligations.
7. Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.
8. Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.
9. International Data Transfers
Your information may be transferred to and maintained on computer systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. By using our Site, you consent to such transfers. We will take steps to ensure that your information is treated securely and in accordance with this Privacy Policy.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically for any updates. Material changes to this policy will be communicated more prominently, such as through a notice on our Site or via email.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: [email protected]
We are committed to addressing your concerns and ensuring the privacy of your information.
Thank you for trusting PrimePet Store with your information and the well-being of your beloved pets!